1997: Dawn of the Attitude

Out on:Blu-Ray 2nd Oct. 2017
DVD 2nd Oct. 2017

Fast sell:

For the first time ever, Shawn Michaels, Mick Foley, Ron Simmons, The Godfather, and Kane, sit together with host Renee Young and share their behind-the-scenes experiences during 1997 – one of the most unforgettable and influential years in WWE history. With a selection of matches and moments, witness the rise of Stone Cold Steve Austin, the birth of D-Generation X, the summer of The Hart Foundation, and how The Attitude Era was created with one pivotal year in WWE history. Welcome to 1997: Dawn of the Attitude. Also featuring The Rock, Undertaker, Sycho Sid, Goldust, Sable, Ken Shamrock, D-Lo Brown, The Sultan & more!


Match Highlights

Shotgun Saturday Night – January 25
Bret Hart vs. Mankind

Raw – March 3
Finals of the European Championship Tournament
Owen Hart vs. British Bulldog

WrestleMania 13 – March 23
Submission Match with Special Guest Referee Ken Shamrock
Bret Hart vs. Stone Cold Steve Austin

In Your House: Ground Zero – September 7
Shawn Michaels vs. The Undertaker

Survivor Series – November 9
WWE Championship Match
Bret Hart vs. Shawn Michaels

In Your House: D-Generation X – December 7
Intercontinental Championship Match
The Rock vs. Stone Cold Steve Austin
Plus more action, extras, and Blu-ray exclusives!

We like it because:

There’s a reason 1997 is still one of the most talked about years in WWE history. It didn’t just transform WWE, but the entire world of sports-entertainment.
This special roundtable discussion pulls back the curtain further than ever before, giving insights into how it all went down backstage – and the Superstars who would go on to dominate the Attitude Era.
There are fascinating stories along the way – such as how The Rock came up with his “know your role” catchphrase, and what it was like behind-the-scenes before Kane made his epic debut in the first ever Hell in a Cell match – and longtime fans will enjoy getting up close and personal with the legendary Superstars.
It also delves into serious subject matters as they look at the fallout from the Montreal Screwjob and the real-life hatred for DX.
But it wouldn’t be WWE without some hard-hitting in-ring action – and this set boasts an incredible collection of matches.
There are some “Stone Cold” classics – such as Bret Hart and Steve Austin’s WrestleMania 13 war – but also lesser-seen matches from Shotgun Saturday Night and Raw, which were just as important in changing the landscape of WWE.
A must-have collection for diehard fans – and an important lesson on the history of WWE!



Fremantle Home Entertainment
Release date
2nd October, 2017